Golf Equipment

Arccos Caddie, the GPS sensor-driven stat tracking app, has continued its push to make golfers smarter about their games through the use of Big Data, high-tech software and artificial intelligence. Now, it’s making getting smarter […]

Snell Golf is not your typical value golf-ball brand. That’s because company founder Dean Snell has his name on the patent for the Titleist Pro V1. Combine that with nearly three decades of experience in […]

The new Accra TZ5 and TZ6 shafts might be resonating with some tour players, but it’s average players who might be the inspiration and the beneficiary of these new models. That’s a fundamental change with […]

There’s been a renaissance in premium golf equipment over the last few years with the emergence of PXG and Honma making a more concentrated effort into the global market. While those companies attach a steep […]

The rumors within the shoe community are true: Nike is releasing the Air Jordan 11 Concord golf shoe, the company confirmed today. There will be limited quantities made of the basketball-inspired shoe, and it will […]

Bridgestone brought ball-fitting to the front of golfers’ minds in 2006 when it began a campaign of in-person, launch-monitor-driven events to help golfers rethink their process for choosing a golf ball. Now, 13 years later, […]

The Lynx Prowler VT driver takes a fundamentally different approach to adjustability. In fact, you could say it does an about-face when it comes to its adjustability features, but frankly, that would be a little […]

The True Temper Elevate iron shafts come as a followup to the ongoing quest of club and ball technologies to reduce spin in the pursuit of more distance. It’s just not in the way you […]

The new Fujikura Ventus shaft is the company’s latest effort to maximize driver distance for elite players while at the same time helping those who don’t hit the center of the clubface nearly as often […]

Under Armour, working with input from Jordan Spieth, has released its Spieth 3 golf shoe, out today. This is the third generation of Spieth’s namesake shoe, and it was created with a focus on the […]